ALL THE GEAR BUT NO IDEA?
The Marketing Technology industry is worth $121.5bn. There are over 8,000 ‘MarTech’ vendors selling software.
Recruitment is no stranger to technology with “who’s got the biggest di database?” competitions happening for the last two decades. The challenge for the recruitment industry is getting technologies to work together in a way that helps marketing, sales and revenue.
“DATA IS THE NEW OIL”
And just like oil, it’s useless in its raw form.
Your CRM database might have thousands of client and candidate records, but how much of this data is usable? Can you deliver emails to the contacts? Can you use it to target contacts with paid content promotion? Does your CRM record include engagement with marketing (such as emails, website visits) alongside the notes your sales team’s (hopefully) log?
We help clients refine their data. Contact us using the form below to find out how we can help.
Marketing Tech PLATFORMS
AUTOMATED RECRUITMENT MARKETING (ARM).
We’ve developed our own Marketing Automation Platform to combine the power of technology with the recruitment marketing knowledge and experience of the Marmalade team.
ARM enables marketing teams to grow commercial opportunities and scale faster. ARM aligns sales and marketing strategies in one place, resulting in an integrated sales and marketing funnel, which we support with expert recruitment marketing automation strategies, guidance and consultancy.
Powered by intent data, the platform identifies relevant organisations with a requirement for your services, and drives your content directly to them to power meaningful and fully automated engagements.
Technology needs fuel, and that fuel is content.
ARM + Content + Marmalade = Recruitment Marketing.
WE SUPPORT YOUR BUSINESS GROWTH WITH HUBSPOT SOLUTIONS
As HubSpot Solutions Partners, we combine HubSpot’s powerful software platform with our dedicated expert support to provide growth solutions and help you to solve some of the challenges you may be facing:
Generating leads via online channels that deliver ROI
Performance and ROI attribution to marketing channels
Sales and Marketing alignment
Qualifying leads and converting them to sales
Using multiple systems to manage marketing and sales activity
Technology is vital to help sales and marketing teams develop the best possible experiences for their customers. And HubSpot is one of the best tools out there.
If you’re looking to unlock more value from HubSpot in your business, or are considering how HubSpot might help you, simply reach out to us here.
FOR HELP MASTERING Recruitment MARketing TECHnology, CONTACT US
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