Inspiration

Curate and Create: Content for Quick Wins

Curate and Create: Content for Quick Wins

We’re die-hard champions of content here at Marmalade Marketing. Not only is content vital in increasing brand awareness, and keeping in touch with your audience, but it’s also a cost-effective lead-generation tool. In fact, Content marketing costs 62% less than traditional marketing, and generates about 3 times as many leads. So there’s no doubt that content is king (or queen, in our opinion).

Chatting Smarketing, Sales & Social Media with Darren Westall, CEO of Paiger

Chatting Smarketing, Sales & Social Media with Darren Westall, CEO of Paiger

With a wealth of connections at their fingertips, sales teams within recruitment firms have long benefitted from the yield of social media, thanks to platforms like LinkedIn, when sharing and promoting job posts. However, bridging the gap between sales and marketing can, more often than not, create issues within these businesses. Long plagued by a reputation as ‘the colouring-in department’ marketing functions within recruitment are pained by getting their sales teams to share content, tapping into networks of hundreds to thousands of potential clients, candidates and colleagues. The remedy for this pain point? Enter Paiger - the number one ‘smarketing’ platform, which enables sales teams to share content at the literal click of a button, and reports back on those all-important results with ease.

OUR GUIDE TO TACKLING SAD AND BANISHING THOSE WINTER BLUES FOR GOOD

OUR GUIDE TO TACKLING SAD AND BANISHING THOSE WINTER BLUES FOR GOOD

At Marmalade, we definitely think there’s nothing worse than going into work in the morning when it’s dark and cold and leaving after the sun has set (*typically feels like a mere six hour window in the dead of winter*). This daily scenario is the most likely of all to leave us with a sense of gloom and without the usual spring to our step as we long for lighter nights and brighter mornings.

Put the device down, you’ve reached your limit!

Put the device down, you’ve reached your limit!

Have you ever wondered how much time you spend on your smartphone in specific apps? Much like the pedometer calculates the number of steps you take, Our Leah decided to assess and try to cure the time she spent with her smartphone in her hand, or on apps like Facebook, just for a browse. Just by knowing how much (frankly shocking, like most of us) time she spent, she managed to set aside time to do it or limit it completely. It’s been a game changer for her personally and professionally.